Privacy Policy

Last Updated: 30 November 2025

1. Introduction

MarcMyCar ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our automated dealership image branding service.

By using MarcMyCar, you agree to the collection and use of information in accordance with this policy and in compliance with the UK General Data Protection Regulation (UK GDPR).

2. Information We Collect

Information You Provide:

  • Account Information: Name, email address, phone number, dealership name, website URL
  • Payment Information: Credit card details and billing address (processed securely through our payment provider)
  • Vehicle Images: Photos uploaded for branding and processing
  • Branding Assets: Your dealership logo, watermarks, and other brand materials

Automatically Collected Information:

  • Usage Data: Access times, pages viewed, and actions taken within our service
  • Device Information: IP address, browser type, operating system
  • Cookies: We use cookies to enhance your experience (see Section 6)

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our image branding services
  • Process your images with your custom branding
  • Manage your account and billing
  • Send you technical notices, updates, and support messages
  • Respond to your inquiries and provide customer support
  • Monitor and analyze usage patterns to improve our service
  • Comply with legal obligations and enforce our terms

4. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations:

  • Account Information: Retained while your account is active, plus 6 years for tax purposes
  • Processed Images: Retained for 30 days unless you delete them earlier
  • Uploaded Original Images: Automatically deleted within 48 hours of processing

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share information with:

  • Service Providers: Third-party companies that help us operate our business (cloud storage, payment processing)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In the event of a merger, acquisition, or sale of assets

6. Cookies and Tracking

We use essential cookies to:

  • Keep you logged in
  • Remember your preferences
  • Analyze site traffic (using anonymized data)

You can disable cookies in your browser settings, but this may affect functionality.

7. Your Rights Under UK GDPR

You have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Limit how we process your data
  • Portability: Receive your data in a machine-readable format
  • Object: Object to processing for direct marketing
  • Withdraw Consent: At any time, where processing is based on consent

To exercise these rights, contact us at privacy@marcmycar.com

8. Data Security

We implement industry-standard security measures including:

  • SSL/TLS encryption for data transmission
  • Encrypted storage for images and personal data
  • Access controls and regular security audits
  • Secure payment processing (PCI DSS compliant)

9. International Data Transfers

Your data may be processed in countries outside the UK/EEA. Where this occurs, we ensure adequate safeguards are in place through Standard Contractual Clauses or equivalent mechanisms approved by the UK ICO.

10. Children's Privacy

Our service is not directed to individuals under 18. We do not knowingly collect data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through our service. Continued use after changes constitutes acceptance.

12. Contact Us

For privacy-related inquiries or to exercise your rights:

  • Email: privacy@marcmycar.com
  • Post: MarcMyCar, London, United Kingdom

Data Protection Officer: privacy@marcmycar.com

If you're not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

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